A platform to monetize data trading via a "data supply chain." Data is crowd sourced and datasets are linked and configured for real time updating. Entities participating set their own unique trigger formulas using a GUI to capture changes in any of the crowd sourced datasets resulting in real time notification of changes. Configurable notifications are distributed to multiple roles and layers within organizational hierarchies, acknowledged if required, and forward and backward chaining of API's is configurable. Add-on capacity enabled to; build data collection/configuration protocols; search for data sources and invite data owners to link to the platform; collect, format, link and automatically update personal or individual consumer data; implement mass enrollment of data contributors or sources via QR Codes and website registrations; enable on-the-fly vetted adjustment of research protocols; and other risk reduction and research and data quality assurance methods.