KlearChoice's product is called KlearApp for any non-profit to use on their website to collect donations but not incur a transaction processing fee. Banks, credit card companies, and 3rd parties all charge the non-profits 2.9% + .25cents or more on every transaction. KlearApp reverses the fee to the donor for .50cents. Saving the non-profit thousands in fee's per year. Total 2010 donations in the US equaled $290B.