I have established KillFoot as the go to career information source for Marines. The path to greater engagement is an increase in content creation surrounding the stories and opinions that highly resonate with the rank and file Marine, but may not be inline with Marine Corps PR. The only way that you can create content that may disparage military figures or practices, is by using the insulation of self inflection, by that I mean that only a Marine or Veteran could call the pot black without being put in the fire for being anti-military. There is a high demand for extremely curated op-ed and general news among the 4 major military niche, and a large majority of the members of those niche are 18-25 with 4x-5x the disposable incomes of their peers. I intend to deliver these users to the numerous age demographic suppliers and military equipment retailers in the form of sponsorships.