For the community of parents it's a location based app that helps them find places to FEED, CHANGE, PLAY and BUY child and baby related products and services.
For businesses, with pay-to-display, discounts, vouchers, points, rewards, push notifications and smart marketing, its a way for them to by-pass conventional advertising methods and get directly into the hands of paying customers.
We know that parents are turning to their social networks to find recommendations for places to go and things to buy. We also know that as families expand their purchasing decisions change, from cars to washing machines and nappies to entertainment. KiddyUP will "own" this wallet by providing a one-stop real-time commercial and social platform to make finding these places and bargains cheaper and quicker.
We are Waze for parents but with a kick-arse business plan and go-to-market strategy.