Computer keyboards are designed around mechanical constraints from the 1880s, and other than gaming-specific keyboards, manufacturers have been racing to the bottom. We think that if you're gong to spend all day in front of a keyboard, it should be comfortable and beautiful - like Herman Miller Aeron chairs.
We've kept a Qwerty layout, but we've made a number of subtle yet powerful changes to make the design more comfortable. We're building it with the attention to detail of master craftsmen. And we're making it a smart device that's fully-programmable with the Arduino IDE. For most users, this might mean something as simple as recording and binding a custom macro or changing the key layout. For power users, this means your keyboard can do anything an Arduino can do: control other devices, deeply analyze your typing, or powerfully interact with your own computer.
Our early market is programmers and makers, but we'd love to talk about our plan to go bigger. (We love open hardware)