Product: Kelpur is an online college match making website that automates the college decision process based on various customized choices. You are able to answer 12 personality questions and add a weight of importance to each question. Based on your answers you will receive 5 safety, 5 target, and 5 reach target schools. Furthermore you can compare chances of getting into same schools with good friends and also access your friends on Facebook to see if anyone went to the schools you are interested in.
What does it help the customer do: Kelpur is aimed to help ease the process of international and domestic students applying to colleges in the U.S. without having to hire an expensive college counselor, but still have access to getting the personalization and customization they need.
Who is the customer- The international and domestic college markets. Essentially 11-12th graders starting their college search in the US throughout the world.