In a world dominated by cookie-cutter clones the evil forces of McFashion spread it’s awful agenda throughout the universe. The masses lived in a dark and bland world of predictability and boredom. The culture had been contaminated and Individual style was nonexistent.
This was not to stand in the year of our ‘Loop 2000, a beacon of hope flashed from the Northeast guided by an intrepid entrepreneur and his rebel alliance of culturists who rose to battle the evil forces of McFashion. They set out to create a lifestyle brand...something that was more than just an e-commerce site but also a community of style and a full-fledged media powerhouse!