With the explosive success of fitness tracking devices today, the Karma high tech mat would push hardware to the next level by providing a highly personalized, self-correcting fitness experience based on the individual's movements and measurements. Using sensors, the mat and app will allow users to accurately do poses that build strength, flexibility, and balance.
The yoga industry has experienced robust annual growth of 7.7%. Currently, 22 million adults practice yoga and accessories spend is over $10.2 billion. Companies have also built successful empires around yoga, including Lululemon (IPO in 2007) and Zico (acquired by Coke in 2013). The market is massive and ripe for innovation.
Karma is where yoga meets technology meets design.