KarFarm represents an all-new way to purchase a new car. Using an interface where the buyers choose the dealership salespeople by their profiles, KarFarm allows more control over their purchase experience.
The communication and negotiation is done through a transparent marketplace with reverse-auction elements. The offers from competing salespeople are visible to each other, yet the buyer remains anonymous until he/she is ready to choose the right offer.
On the salesperson side, KarFarm introduces a mobile utility app - an industry-first. This app allows the salespeople to make/edit offers and chat with buyers on the fly, without the need to be chained to their desks.
Beta results yielded 34% sales conversion versus an industry standard 2.2%. This was achievable since the KarFarm platform creates higher quality sales leads; that scrubs away the inefficiencies of current model, this directly benefits both the consumers and dealerships.