We build technology that understands the emotion and behavior in data. Our technology is delivered through a web-based analytics platform, which helps companies understand the emotional influences contributing to their community’s behaviors. This increased understanding enables more authentic relationships, and translates into effective marketing campaigns, enhanced customer service techniques, brand fortification, competitive intelligence, and more.
We have spent nearly a decade developing our own proprietary data source, our social property, Experience Project, focused on fostering natural expression of emotion through the sharing of life experiences. Now, with 15M unique visitors a month, and nearly 40M stories shared, our patent-pending algorithm analyzes millions of written expressions and continually updates to stay on top of lexical changes.