Kandy Kruisers is a lifestyle brand that designs and manufactures portable cruisers as their main product. Kandy Kruisers is focused on building a brand, acquiring a passionate following and building up their brand equity. Kandy Kruisers was formed to provide college students with an easy way to get to their class on time, using a board that is portable enough to fit in a backpack and easy to carry round when compared to longboards. Kandy Kruisers makes collectible and limited edition Mini-Cruisers. They also provide, aside from their main product, accessories that complement the lifestyle of a Kandy Kruiser: accessories such as LED wheels, apparel and skateboard accessories.