KEY OF AURORA is the worldwide first online webshop for bespoke luxury goods
People are questioning more and more the meaning, value and quality of luxury; furthermore, there is a general Fast Fashion fatigue becoming noticeable. Demand for i) bespoke ii) quality goods is increasing but there is iii) no multi-brand online destination for these kinds of goods. The technical solution is missing to offer these goods online.
Key of Aurora fills the gap – we have a unique product offering that cannot be found on various online luxury shops and is focussed on personalization, quality and the story behind. Demand for bespoke goods has been confirmed by all our partner labels; we transfer their local offer to the global online community, and make this possible by collaborating with an international logistics partner. Furthermore, customers have an enhanced shopping experience on Key of Aurora: they can instantly see what they create and so rely much stronger to the personalised items.