Named the most innovative and scalable idea to help combat childhood obesity in the U.S. by an audience of 1,000 major stakeholders including Michelle Obama, JiveHealth is building a mobile game to help kids ages 5-9 eat healthier. Each member of your family raises his or her own pet. Then, you feed your pet the same foods you eat each day to earn Grub Bucks. Fruits and vegetables are naturally worth more Grub Bucks. Finally, you can use those Grub Bucks to redeem chic hats for your pet, new pet friends, and real-world prizes.