Jingu = BBM meets Badoo, a mobile-only community where you
meet someone near you, chat/flirt/play-games and *stay connected*
Problem in mobile dating:
- low mobile usage in 'mobile dating apps'
- high latency in responses lead to a 'stop & go' experience
How Jingu solves this:
- Our users are mobile only - > always on -> more responsive (< 90 sec on average).
- Our users stay connected and chat at any time (like BBM)
Launched in May 2011:
- 25K DAU, 141K MAU, 8M+ msgs (recorded 08/12/11)