Jaanuu was founded to merge contemporary fashion and charity in the medical & lifestyle apparel industry. Founded by Dr. Neela Sethi Young, a celebrity Pediatrician featured on ABC and CBS television, and seasoned consumer/retail private equity investor Shaan Sethi, the sister/brother combination is seeking to deliver to its consumers a lifestyle brand and product that they have long demanded yet not received. Jaanuu’s product line of game-changing medical apparel will deliver aesthetic superiority and combine runway-inspired style with comfort. Jaanuu intends to develop a reputation among Dr. Neela's colleagues and friends for chicness, quality and social responsibilty. Moreover, as long-time philanthropists and social activists, the two co-founders will utilize Jaanuu to not only provide revolutionary apparel but also to promote RUNWAY 2 REMEDY, an initiative whereby with each apparel purchase made, Jaanuu will provide Dr. Neela-approved-medicine to child victims of sexual slavery.