Ion Glam is a website and App that offers apparel and accessories for sale from a number of retailers, designers, and providers. Customers can go to one place to shop, compare prices, and purchase items from numerous sources in one transaction. They can also take part in a "virtual fitting room" allowing them to "try-on" clothes and items from multiple stores in one place before making a single purchase. The customer is fashion forward, tech savvy, and deal hunters. Women and men alike, aged 16-45.