IB gives professionally-written, one-stop-shop equity research to the retail investor.
Research reports are published by our community of independent investment pros working at various hedge funds and other financial institutions. These analysts publish research in order to advertise their ideas, analysis and stock picks with the hopes of marketing their own names and/or their firm's name as a marketing strategy.
Reports are then accessible by the tens of millions of individual investors who are eager for fundamental stock research and analysis. Retail investors have historically relied upon financial blogs and low-quality brokerage research with which to make investment decisions.
IB allows individual investors to access structured, professional, detailed stock research for the first time ever.