Intera TV is a video player with a special feature: clickable videos.
Click on the video, and get information about people, places and products. Imagine you’re watching your favorite TV show and the main character is wearing a pair of boots you like. So just click on it, and find out in which store you can get it and how much it costs. If you want, you can even buy it with a few more clicks.
On the other hand, video-commerce represents a new monetization method for video publishers.