INSTAFIT is an online fitness startup based in Mexico City and co-founded by international entrepreneurs Oswaldo Trava, Georg Stockinger and Natalia Amaya. The company aims to bring a fit lifestyle to Latin American homes through a proprietary web app that provides its users with access to an all-in-one fitness solution that includes streaming exercise routines, a nutritional program and frequent and personalized motivation and followup.
The company goes deeper than successful online gyms through localized programs tailored to the specific needs of its Latin American markets and the use of local celebrities in its marketing and content.
INSTAFIT was founded in summer of 2013 and now operates in Mexico and Colombia with plans of expanding throughout the continent in 2014. The company attacks the region´s most important health issue, obesity, through the use of world class technology, creative marketing and lean startup practices in an internet market with a 5 year CAGR of over 30%.