InnerClan is an invite-only platform where brands, celebrities and sports teams reward their most vocal followers on social media platforms by providing them exclusive access to their content, event tickets and merchandise.
This helps brands gauge marketing insights from their most loyal fans, copy-test their content, use user-generated content and optimise ad-spend based on fans' response while they share content among their peers on external social media platforms to express their opinion and cultivate self-identity (I am what I share). This indirectly leads to an organic impactful word-of-mouth effect.
Invited advocates further get limited invites that they can share with their friends and acquaintances. The invitees select topics/categories of their interest which are comprised of brand content and the level of exclusivity for them varies based on their engagement from the time of joining. This helps Innerclan outperform individual brand communities which have high churn rate.