Combining the new information and insights from social media with the internal customer data that your organization already has sharpens your view of the customer and fills out previously unknowable details that allow for micro-segmentation of customers, for more accurately targeted “next best” offers, and for more loyal, satisfied customers.
Customer ConnectId™ opens up the door to significantly stronger customer relationships and long term sustainable competitive advantage. Use the data that you already have and augment it with the non-traditional data gathered from external sources. Take the bare bones of your existing customer profiles and flesh them out into a real human being.
InfoTrellis AllSight platform is designed not only to clean the data, verifying its value and accuracy, but also to optimize the data, performing the same rigorous deduplication and qualification process that would be part of any Master Data Management implementation.