Distribution through PPV on DTH/Cable and VOD on Ineternet. We aim to concentrate on growing niche market of Independent films made in India. In 2013 after the success of many independent films on box office, there is a growth of such market. India's traditional distribution system is not suitable for distribution of such films yet. Due to which the continuing hunger of 'that' market never satisfies and they move to other commercial options until next meal comes to theaters. We aim to help 'this' market to stick to their preference and grow this market to larger extent.
There is huge market of independent films made abroad in India. Those films never release theatrically. So the only option this market has is to watch these films illegally online. We aim to provide a legal opportunity to this growing market to watch such films. This is future proof for the time when online piracy will be totally controlled, which will leave very few options for this market to watch these films.