Problem: Internet has made reachable virtually infinite amount of data. Search engines emerged to help, although sheer amount of it requires ranking to help us, but SEO(Search Engine Optimization) bends ranking to the whim of site owners. We going to end up with super qualified SEO specialists and low profile content creators. Indirect analysis doing its best for content and user request. But unable distinguish between african lion and Joel Lion yet.
What can be done: Most of news publishers produce quality content, but lack a tool to store meta information. We offer solution that focuses on new articles.
Benefits: Computer analysable description will get rid of ranking and its vulnerability to SEO. In a long run user can even skip the search. Eliminating SEO studios from the chain, content creators will increase income and become eager to do additional work of semantic description. With all this data in hand we can promote best authors even more.