The Product is IP (Intellectual Property) Intellectual Property is one of the most lucrative businesses there is. Companies like Disney take in hundreds of millions of dollars every year by way of licensing their IP.
These new characters are called the WORKSHOP ELVES. We've all known that Santa has elves, but no one has ever identified them... until now. The Workshop Elves have iconic names SNOWFLAKE, HOLLY, JINGLES, ANGEL, TWINKLES, CANDY, SPARKLES, CRYSTAL, MASTER ELF and are gifted with their very own unique personality and special talent. This is symbolized by a Christmas charm Santa gave them, that hangs from the back of their hat. They're introduced in the new 3-D animated TV Christmas special titled "SNOWFLAKE'S CHRISTMAS". The intellectual property of The WORKSHOP ELVES has tremendous licensing power and potential AND is repeated every year… year after year. Parents and their children will want Plush Dolls of the WORKSHOP ELVES and toys made by them. As well as Decorations.