As of 2012, the global wine market size is estimated at $270.7B; only 8% came from online sales, preventing wine from becoming a commodity on the web. These 8% are expected to triple in 4 years, offering an opportunity for players who will identify both today's market limitations and trends.
Researches show that above all, the reason for this is the inability of online wine shops today fail to create the emotional attachment between the customer and the wine and produce a sale.
Il Conzorzio is a rich, invested and intuitive international portal which will sell wines from selected, quality boutique wineries around the world; provide unprecedented content and extreme ‘all access' exposure to the wineries and their regions; and bring wine and wineries into Social Media as a main marketing platform.
All of the above with intention to selling the region, the experience of it and not only the wine, therefore creating the missing emotional attachment from today's online wine shops.