Ideatory is a platform for electronics engineers, hackers, programmers & students to participate in exciting competitions to design electronic hardware products for real-world needs. We understand the product needs of our customers & devise competitions for their development. Participants are first asked to submit a proposal describing their approach. The best proposals are selected & the proposers are given mentor-ship with access to labs for developing a working prototype. We are working with labs in India & Singapore. Basically, we aim to be the TopCoder for hardware development. Though the task may seem daunting, the advent of rapid prototyping platforms such as Arduino & 3D printing make it feasible. Our business model which requires companies to pay only for successful projects, enables more companies to engage in electronics R&D without hiring and fear of failure. Our solvers benefit from participating in real-world projects, get recognition & money, and even job offers.