As Creative Professionals, we are obsessed with our body of work but have never been in love
with the portfolios that display it. After completely deconstructing the portfolio experience we
have arrived at six key elements that today’s portfolios must contain. Our portfolios should be responsive, able to handle any screen resolution or device that it encounters, and that includes being downloadable as an app on mobile devices. It should also be minimal, focusing the viewer’s attention exclusively on the work being presented. Since portfolios are also marketing tools they should make it easy to connect with future clients by providing obvious contact information, the ability to share the portfolio easily, and the analytics to understand the traffic it receives. Iconify is the modern portfolio. Reimagined.