IDEA / OUR UNIQUE OFFER
Technological – intellectual worldwide trip planner; individual route on the map with reference to objects and time.
Temporal – all information on one source.
Financial – budget economy upon “order in one place” principle with additional preferences.
Consumer – different sales philosophy – Client support on all stages from trip idea up to return from trip.
Gender: Men and women
Age: 20-45 years old, core 30-40 years old (target audience)
Household: 2 and more persons
Social position: managers, specialists, employees
Income: Average and higher
Geography: Russia, CIS countries, Eastern Europe
Psychographic characteristics: innovators and followers, opinion leaders
Values: active, energetic life, family, health, knowledge, cultural and intellectual development.
Primary audience – independent travelers, travelers who acquire ready-made tours – B2C market
Secondary audience – travel agencies and tour operators – B2B market.