IC Mobile Labs first product PrintAR lets advertisers turn flat display ads into interactive 3D experiences with an easy to use web tool, no bespoke apps and no need for full 3D asset production.
Our Viewer App lets consumers scan enabled display ads and visualise 3D experiences from "life sized" product visualizations to entertainment and mini-games that encourage further interaction with brands and can be used for data acquisition or demographics.
PrintAR is tackling the major problems with AR adoption, lack of 3D content and App user acquisition.
We are developing products and expertise to capitalise on the emerging Mobile Augmented Reality market set to worth >$1 billion dollars by 2015. One of the markets major drivers now is Advertising however the core technology we have developed is applicable across multiple categories in the AR space some of which we have identified future products for.