Some background - People no longer engage with traditional advertising. Instead, they care about what other people say. Brands are therefore beginning to 'collaborate' with influential people using social media (Influencers) to create genuine, engaging content.
Our product - Hypetap is an online platform which allows brands and influencers to discover, connect, and collaborate with each other. What they ask the influencer to do is up to them, and they can pay them directly, with goods or a combination of both. Brands can find influencers who suit their brand, and track results with transparent and easy to understand metrics.
Influencers have their own brand to manage. We encourage influencers to select collaborations with products or services they would want to recommend to their friends and followers, ensuring it aligns with their own image/brand. It is the first platform to provide a professional social media profile showcasing a portfolio completed collaborations for influencers.