The Hydros Bottle is the first premium fast flow filtering water bottle for the U.S. Market. Tested to the NSF 42 standard our bottle is approx 7-10 times faster than pitcher filters. The product is dishwasher safe, non-leaching, and all made in America. Part of each purchase goes to finance clean water projects in the developing world. Priced at 27.99 and retailing at places like Whole Foods we are targeting high end consumers with disposable income. We are now expanding nationwide.