Brands spend a lot of time, effort and money creating fabulous content for users to consume on social media. They get a lot of engagement as well, but are unsure of how this effects their brands bottom line, i.e. what is their social ROI.
To make more context, they can compare against competitors and also go back in time and compare their activities via accessing historical data. Using intention and sentiment analysis we help brands measure trends and forecast ROI, so they can make better decisions in the future through deep analysis of consumer generated data on social media.