Decision-making is messy. Hunybe rescues you with a way to connect with friends, family or coworkers to:
-- gather ideas
-- enable voting around the things your group cares about most
-- use email instead of fighting it
-- identify the best options
The business model: think of how mint.com delivers highly targeted offers based on user data. Groups on Hunybe planning family travel, weddings, girls' weekend, kitchen remodels, book clubs, etc. offer similarly qualified inventory for partners.