Consumers can exert some control over their ad stream, and view and control their data.
Brands can open a lead nurturing dialogue.
Consumer "first person" data
• Consumers can replace lame ads with ads & ad services from favored brands
• Brands know who their audience is & can avoid those who don't want their ads
• Consumers can view, delete, or contribute to their data profile
• Brands build trust by providing a transparent consumer privacy solution