Hula is the new expression for consumer happiness. Think about it: have you ever talked about your last purchase with a friend, suggesting to buy it or just to show off and share your joy? Well, we are building the best place for this: Hula, a shopping serendipity experience.
Hula is a social commerce mobile app and website, where shoppers can share their purchases with a photo, directly from the smartphone camera, and tagging the products brands. In Hula there are no stock photos, but real users and real consumers: everyone can be a happy testimonial.
Shoppers can also discover what friends and like-minded people are buying, and buy those products too, thanks to Hula technology matching each photo with online retailers (for example, Amazon). This user generated affiliation ecommerce is the B2C Hula revenue model.
At the same time, Hula is perfect for high profilation advertising, tracking consumers buys, behaviors and tastes. Brands are the B2B Hula revenue model target.