Hook-Links is the world's first magnetic friendship bracelet. Targeting teens and tweens, these bracelet click together so when you hold hands you actually connect to someone else wearing a Hook-Links bracelet. It's a fashion accessory with syle and substance and a symbol for friendship, togetherness, philanthropy, community and creativity. Hook-Links highlights artist, musicians and the SoCal lifestyle to portray our brand. Hook-Links will be ready for delivery Holiday 2011.