Holiday Drive will be a seasonal tourist attraction just south of Waco, TX on 67 acres along Interstate 35 with the main attraction being a 2-mile long drive through Christmas lights display featuring over 1 million lights opening annually just prior to Thanksgiving running through the first of the year. There will also be an old west themed town in which guests will pay an additional admission fee to walk through the town which will be covered in lights and synchronized to music and have snow machines that will set the tone. There will be advertising sold to local businesses to sponsor the larger displays.
During October, there will be Zombie hunting expeditions. Hunters will board a trailer with mounted paintball guns and will be guided through a wooded area where Zombies have been previously spotted. The remainder of the year will offer various paintball expedition themed hunts.