Holaba builds a platform of recommenders. These people – worldwide – directly influence 20-50% of all purchases – according to McKinsey. A platform of brand recommenders is therefore 5-6 times more valuable than a database with average consumers. Monetizing these influencers is the business we’re in.
Holaba uses 1 question to gradually find out whether someone is a recommender or not: “How likely are you to recommend this brand to your friends, colleagues, family….”.