Simply, we have a mountain of digital material at home. On average in 2011, a person will store 260 GB of photos, videos, audio and documents.
How are you going to keep it organized and safe, and how will you pass on memories to your children?
As your data collection grows, it will become necessary to maintain it and keep it safe. For example, if you keep your photos on DVD now, you`ll have to update them to the latest technology in a few years time.
Using own service frees you from this task.