Sending real postcards from my computer or mobile made so much sense to me. No more finding a post office, buying stamps, and buying cards of images that were not my own! I decided to create an electronic way to send real mail. LegalZoom was the fastest and least expensive way for me to start my LLC...and to get the fictitious business name registered. While visiting my mom, I realized that she had kept every postcard that I ever sent to her...so, I named the site/service after her. HazelMail.