The "Growot" is a compact and beautiful device that will care of your plants.
Growot is designed for the total experience, interaction with its interface is really easy. You can access it from a web browser or through a smartphone app, from there you care for your crop, watching and attending all its needs whenever and from wherever you want. Remember the Tamagotchi? (>76M units sold). What about FarmVille? (40M monthly active users)
There is also a Community; the “Growoters” will find there a place to share its experiences, achievements, tips, and so on with the other users all around the world. Users will be able to use "harvesting programs" designed by other users, evaluate, and edit them.
The main customer segments are: Young to middle age people living in crowd cities, accustomed to living with technology, who loves simplicity and modern design, with interest in ecology, organic food and a healthy lifestyle.