Gritness is a web-based and mobile application that provides various services to athletes and athletic event organizers. Gritness development started in October of 2012 and went live in May of 2013. At its core, Gritness aims to ease the activity planning process for both individuals and groups. Instead of trying to organize a group activity over email, text messaging, Facebook messenger, phone calls, etc.- Gritness simplifies this process with its activity creation and sharing tool. For businesses, we can host all your activities in one place, help customers find you, and even handle payments if your activity requires it. Additionally, we're making it easier for fitness-related businesses to be found. Instead of having to work through SEO, advertising, and useless content on social networks, Gritness becomes the central location for anything having to do with a workout. In laymen's terms, we position ourselves as the Google/Yelp/FourSquare for people looking to stay fit.