Greenzu provides small businesses and non-profits with a way to go solar, by eliminating the upfront cost. The biggest barrier to going solar is a lack of financing. Traditional lenders shy away from small commercial loans as they view them as higher risk and solar finance firms view transaction costs as too high. Greenzu developed a method to cost-effectively mitigate the risk while keeping costs down. Greenzu is the first solar finance product exclusively targeted at this $52 billion market.