Gratii's consumer facing app allows users to earn a free virtual currency (called Gratii) by playing casual games within the app.
Gratii's SDK also allows 3rd party developers to incentive actions on their own app/site by distributing Gratii currency to their own users when they complete said actions.
Brands use Gratii as a turnkey mobile marketing platform, offering digital promotions within the Gratii app. Consumers can use their Gratii currency to bid on the available promotions. The highest bidder wins. Auctions magnify the ROI of digital promotions. Instead of 1 promotion drawing the attention of 1 consumer, a bidding war breaks out where many consumers interact with a single promotion. Auctions also ensure promotions go to only high quality consumers - the highest bidder! Brands also use Gratii to drive social traffic and publish surveys. Users are rewarded with Gratii when they like/follow brands or respond to surveys. Gratii lets brands track their data in real time.