GoodFit reduces returns and increases purchase likelihood for the online retailer by accurately recommending clothing size to the e-commerce shopper. The platform seamlessly integrates into the e-retailer’s website on its product page through a software as a service (SaaS) model.
GoodFit utilizes patent-pending machine learning algorithms to match shoppers’ body dimensions to clothing that best suits their body shape. It determines the shopper’s body shape through five simple questions, requires no measurements, and takes 30 seconds to complete. After finishing the questionnaire, shoppers receive a personalized recommendation of clothing that will fit according to their body shape and a personalized sizing chart. This allows shoppers to wisely purchase the correct size and fit.