Fundraisers are scratching their heads trying to understand how to successfully target the next generation of givers. A common answer is to invest in building social media assets -- however conversion rates are low to nonexistent.
Good World activates social media for viral giving campaigns. It makes donating as easy as writing a comment or post on Facebook or sending a Twitter Tweet. This removes the barriers to donating, enabling impulse giving, and makes sharing effortless as donations travel virally through social networks. With 1.6 million nonprofits participating, users never need to leave social media to donate again.