GoodClassical is a content experience curating the best classical music performances from all over the world. Digital music platforms serve this audience poorly, as they are oriented towards current hits. A great classical recording from the 60s is every bit as relevant as the latest recording of the same work, and the audiences and artist bases aren't limited by spoken language or national boundaries.
GoodClassical curates old and new audio and video recordings and live broadcast/streamed performances from radio and producing organizations, integrating community tools in a manner appropriate to this audience and genre. There are a variety of monetization opportunities, including affiliate sales and bounties on digital subscription services.
It can become a powerful marketing vehicle for recording labels and performers. It will not be a blockbuster business but it will be a strong, viable business that will at the same time help make a stronger future for music.