Our go to market strategy will be driven through an innovative tournament concept whereby clubs will be allowed to use our platform to run tournaments on a weekly basis (qualifiers), leading to quarterly club, state and bi-annual championships. Access to our platform in 2014 will be limited exclusively to tournament rounds. Our tournaments are unique because our patent-pending device captures and broadcasts, in real-time, live leaderboards and shot-by-shot GPS coordinates, which can be viewed live (and on-demand) on the course, in the clubhouse and across the globe.
Clubs will have no financial risk, only upside.
Players will benefit not just through prizes and qualifications; they also get a printed and digital scorecard that includes stats comparable to what Tiger Woods gets through the PGA tour.
Our GTM strategy will enable us to generate significant use of our platform by clubs and players, creating pent up demand for our next generation devices and services in 2015.