##GOANO allows users to discover new people anonymously. Personal tags, displayed as ##DoubleHashtags, are the centre of the ##GOANO experience. Users define themselves by these tags, either by adding their own directly into the app, or by choosing among the popular tag lists.
Users of mutual tags are connected anonymously. The only revealed information is the physical distance that separates one another. Users can see who's nearby and begin a conversation instantly.
With ##GOANO, users do not have a profile and no personal information is needed to gain access. Everyone who joins the platform is named @Ano and they take part only with their personal tags, unique color and location from fellow users. Connecting either a Twitter or an Instagram account is all that is required to start using the application. This is also needed for ##GOANO to catch any ##DoubleHashtags used in either tweets or Instagram photos, in order to automatically add the tags to one’s @Ano account.