Like kayak.com for car insurance.
Just like comparison shopping transformed the Travel industry, creating several billion dollar+ wins, we'll be changing the insurance industry (starting with car insurance).
Unlike our competitors, we currently have pricing data to almost 200 insurance providers... and growing. Just getting access to this data, something none of our competitors have succeeded in doing, took us a year of relationship building.
This model has been proven abroad in the UK and Australia (see GoCompare, CompareTheMarket, MoneySupermarket and iSelect) from revenue, profits and customer acquisition perspectives.
We've copied their playbooks.